Readers may not be aware of
this, but the book industry is unique from most other businesses in that
authors love to support other authors. I’m sure this seems strange; authors are
after all, direct competitors when it comes to selling their products (books).
It’s not like you see Coke and Pepsi joining together for cross promotions. So
why does it work so well for books?
It comes down to the readers.
Readers don’t read one book, love it and then never read another book for the
rest of their life. No, they read a book, love it and try to find another book
they will love just as much. For this reason, the more active readers are, the
more books they read, the higher book sales are for everyone.
Recently, I was asked to
participate in a book bundle called Nine
By Night that consists of nine novels, written by nine urban fantasy
authors, priced very low at 99¢. Why would authors do this? I mean, it’s
practically giving our work away. Easy. Because each of us brings our own fan
bases to the table, and we are able to introduce our fans to other great
authors. “Collaborating with other authors is a great way to connect with new
readers and cross-promote. Plus, it's fun to hang out with other people who
write in your genre!” says author Althea Sharp.
You might think getting
together nine creative-types to work on a joint project like this would be
difficult, but the Nine By Night
experience has been great! Each of us has different strengths we bring to the
table. Some of us are good at the technical work of formatting and publishing,
while others are stronger at marketing and promotion. “I always learn something
new when I collaborate with other authors,” says author Boone Brux. “Seeing how
others they approach writing or a new release inspires me to tweak my own
approach.” The diverse group gives us a lot of talent to draw from.
When asked about how the
collaborative experience has been for her, author Lindsey Buroker said, “This
is my first time doing a collaborative project, but I've been impressed with
all the work people have done already. There's only so much you can do in terms
of marketing and promotion on your own, but we have an opportunity to reach a
much greater audience since nine people will be plugging the bundle to their
email lists and social media contacts. It's already been a great experience!”
For readers, book bundles are
great because they give an affordable way to discover new authors that they
might otherwise not have taken a chance on. Since most bundles are organized by
a common genre or theme, it’s less risky to purchase a bundle when it contains
at least one author that you already are familiar with.
Nine By Night: A Multi-Author Urban Fantasy Bundle of
Kickass Heroines, Adventure, & Magic
is available now everywhere e-books are sold.
Get Nine By Night today for only 99¢
Smashwords: https://www.smashwords.com/books/view/457085
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