Readers may not be aware of this, but the book industry is unique from most other businesses in that authors love to support other authors. I’m sure this seems strange; authors are after all, direct competitors when it comes to selling their products (books). It’s not like you see Coke and Pepsi joining together for cross promotions. So why does it work so well for books?
It comes down to the readers. Readers don’t read one book, love it and then never read another book for the rest of their life. No, they read a book, love it and try to find another book they will love just as much. For this reason, the more active readers are, the more books they read, the higher book sales are for everyone.
Recently, I was asked to participate in a book bundle called Nine By Night that consists of nine novels, written by nine urban fantasy authors, priced very low at 99¢. Why would authors do this? I mean, it’s practically giving our work away. Easy. Because each of us brings our own fan bases to the table, and we are able to introduce our fans to other great authors. “Collaborating with other authors is a great way to connect with new readers and cross-promote. Plus, it's fun to hang out with other people who write in your genre!” says author Althea Sharp.
You might think getting together nine creative-types to work on a joint project like this would be difficult, but the Nine By Night experience has been great! Each of us has different strengths we bring to the table. Some of us are good at the technical work of formatting and publishing, while others are stronger at marketing and promotion. “I always learn something new when I collaborate with other authors,” says author Boone Brux. “Seeing how others they approach writing or a new release inspires me to tweak my own approach.” The diverse group gives us a lot of talent to draw from.
When asked about how the collaborative experience has been for her, author Lindsey Buroker said, “This is my first time doing a collaborative project, but I've been impressed with all the work people have done already. There's only so much you can do in terms of marketing and promotion on your own, but we have an opportunity to reach a much greater audience since nine people will be plugging the bundle to their email lists and social media contacts. It's already been a great experience!”
For readers, book bundles are great because they give an affordable way to discover new authors that they might otherwise not have taken a chance on. Since most bundles are organized by a common genre or theme, it’s less risky to purchase a bundle when it contains at least one author that you already are familiar with.
Nine By Night: A Multi-Author Urban Fantasy Bundle of Kickass Heroines, Adventure, & Magic is available now everywhere e-books are sold.
Get Nine By Night today for only 99¢